Services, Items, persons, or any idea with a sign or an identity that can be used to distinguish it from other products, persons, or services in a trading center can be described as a brand. The identity, trust and the ability of a product to be distinguishable from another are dependent on the brand. Branding is not a new concept as per our thoughts. The act of giving people names so as to be able to differentiate one from another is branding. So you will agree with me that we started branding men since from the beginning. These people had an identity (their faces), those who surrounded them knew just the image of their faces, but we gave the names.
This comprises certain features found in and on the item or product that gives it a unique identity and cannot be taken away from the product. It is the brand that brings about the trust in a product. Take for instance you find an unbranded drink that looks like Coca-Cola in something that looks like a sprite bottle will you consume it? Of course, the answer is no because you don't trust the source. But on the other hand, if you are given a branded Coca-Cola drink, you will consume it with all joy and excitement. So, take a brand as a very important part of the product (THE IDENTITY), without which it is impossible to tell which is which.
About anything on the surface of this earth can be branded, ranging from shoes, clothes, sandals, beauty products, cosmetics, hair, foods, drinks, sports, business, homes, cars, bikes, pools, planes, jets, pens, pencils, caps, glasses, plates, spoon, pets, and so much more. All you need to do is to choose what you want to personalize and brand it. Items that have been branded are called branded items. These items stand out from the other because they have a relatable identity, which makes it easier to find them and also builds trust in consumers. Items that have not yet been branded are known as unbranded items. As you will guess, these items are not to be trusted as no one can tell for sure what it does and the user experience of such items.
In recent times branded items are the most used items on the planet because of the trust they have generated over the years. They also tend to be very expensive at ridiculous prices, but it is worth it.